Most of the work here began with a place: a hotel, a studio, a place, or a brand that needed to feel just as clear in real life as it did on screen.

That is where identity becomes interesting to me. Not only in the logo, but in the sign outside, the menu in your hand, the colours in the room and the way the space is photographed.

I often design the identity and shape the imagery within the same project, so both come from one visual direction rather than feeling added together afterwards.