The symbol took many rounds of sketching. The final mark combines two overlapping circles and a single point, without forcing one fixed meaning onto it. It can suggest body and mind, Eastern and Western medicine, or the connection between practitioner and client. I wanted to avoid the familiar beige, overly spiritual wellness look, so the identity combines clean contemporary typography with a quieter serif, earthy colour and fresh greens.
Knowledgeable and grounded, with enough openness and softness around it.