Casa Lélé is a loungewear brand built on a simple idea: what you wear at home deserves the same care as what you wear out. I developed the strategy and full identity, from the muse that anchors it to the type system, packaging and photography.
2025-2026
( ROLE )
Brand Identity · Packaging · Photography
The brand is anchored by a muse, a classical cameo drawn from fragmented sculpture and engraved profiles. I kept her as a reference point rather than a character: she sets the proportion and restraint of the whole system instead of appearing as decoration. From there the wordmark grew into several cuts - a clean primary, a script for packaging, a lock-up for collections - so the brand can shift register without losing itself. Throughout, the logo stays small and lets the space around it lead.
( CASA LÉLÉ )
( YEAR )