The identity is built around thread as a symbol of connection - between people, place and process. That idea runs through the embroidered wordmarks, cross-stitch monogram and small stitched icons, giving the system a tactile quality across print and digital. A flexible logo family allows the brand to shift between workshops, labels and editorial applications, while the earthy palette draws from clay, textiles and natural materials. The result is warm and expressive, but still clear enough to let the makers and their work remain at the centre.