Thread Caravan celebrates traditional craftsmanship through immersive experiences led by local artisans around the world. I developed the brand identity with the intention of honoring the cultural richness, slowness, and authenticity at the heart of their mission. The visual direction is warm, tactile, and rooted in storytelling, designed to reflect a brand that values connection, respect, and creativity.

With a thoughtful and intuitive approach, I crafted a visual language that balances tradition with modern clarity. From the earthy color palette to the hand-drawn textures and type choices, every detail was selected to echo the care and craftsmanship Thread Caravan stands for. The branding invites curiosity, while staying grounded and sincere.