Casa Lélé is a contemporary loungewear brand rooted in softness, femininity, and quiet confidence. I developed the brand identity with a strong focus on intention, creating a visual world that feels intimate, tactile, and timeless. The direction draws from classical references, muse research, and everyday rituals, translating them into an identity that feels calm, sensual, and considered.

The visual language balances elegance with restraint. From the typographic contrast and muted palette to the handcrafted logo details and analog-inspired textures, every element was designed to let the brand breathe. The system is subtle rather than decorative, allowing Casa Lélé to express emotion through form, spacing, and materiality rather than excess.