les pépettes [2024]
LOGO DESIGN
BRAND IDENTITY
SOCIAL MEDIA DESIGN
The aim of the Les Pépettes project was to create a cohesive and engaging visual identity for a podcast that balances "meaning and money" while empowering individuals to align their financial decisions with their personal values. The project focused on developing a modern, yet approachable brand aesthetic that resonates with a diverse audience of 25-45-year-olds.
Through a comprehensive rebranding process, including a new logo, color palette, podcast cover designs, and social media templates, we delivered a timeless and dynamic visual identity. The result reflects the balance of empowerment, connection, and mindful living at the core of Les Pépettes, ensuring a harmonious brand presence across digital platforms.
