laye sports [2024]
LOGO DESIGN
BRAND IDENTITY
Laye Sports is a brand that embraces movement, versatility, and self-expression. Born from the idea that sportswear should be both functional and aesthetically refined, Laye creates pieces that adapt to different sports, styles, and individuals. With a focus on quality and a dynamic yet timeless design, Laye blends elegance with performance, catering to those who seek both style and comfort in motion.
For this project, I developed a visual identity that reflects Laye’s essence—fluid yet strong, contemporary yet classic. The lowercase wordmark embodies approachability and effortless sophistication, while the custom monogram captures the energy of movement. Thoughtful typography, refined details, and a versatile color palette ensure the brand remains both distinctive and adaptable. By combining strategic design with Laye’s core values, the result is a brand identity that feels elevated, personal, and built to move.
