MAMA BONITA is a new universe centered around motherhood and parenting. It is a community that shapes the future of parenting and anything related in an inclusive and sustainable way. 

They believe that, between all the medical institutions, there needs to be a new safe place to gain all kinds of information, share stories in a personal and open-minded way, tackle taboos, and to create a sense of belonging. 

This universe will inform, share & build this community in different aspects, among which are social media, workshops, talks, and a podcast.

There was an existing logo, but it didn’t work on multiple platforms. They also needed strong brand guidelines and social media design for Spotify and Instagram.