FEM is a community-driven business club that empowers ambitious women through connection, support, and growth. I developed the brand identity with the goal of creating a strong, elegant, and timeless visual identity that reflects FEM’s mission. The logo embodies stability and collaboration, while the overall branding conveys sophistication and empowerment.

With a passion for thoughtful design, I crafted a visual language that aligns with FEM’s values—balancing strength with refinement. Every detail, from the typography to the color palette, was carefully selected to ensure a cohesive and recognizable brand. My approach was both strategic and intuitive, focusing on clarity, impact, and authenticity.