The values of cerca are sustainability and quality aimed towards a younger generation. The branding & style communicates that sustainability and environmentalism can be portrayed in a style that is bold, fresh, and of high quality.

The coffee packaging is designed as a reusable coffee pouch for the user to bring home their favorite roast from their neighborhood specialty shop. Material and design decisions of cerca were based off the ideas of quality through craftmanship, to be made in a way that brings longevity and reusability to the package.